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PAU Launches Global Volume on Agribusiness Innovation: “Agribusiness 4.0: Globaltech for a Sustainable Future”

The Punjab Agricultural University (PAU) is pleased to announce the release of a pioneering edited volume titled “Agribusiness 4.0: Globaltech for a Sustainable Future”, led by Dr. Ramandeep Singh, Chief Editor, along with co-editors Dr. Maria Afzal, Dr. Nav Gill, Dr. Sukhmani, and Ms. Alisha Kaur. The book captures the fast-evolving intersection of technology, sustainability, and entrepreneurship in the agri-food sector and is a testament to the collaborative academic spirit that transcends borders.

The volume features 15 peer-reviewed chapters contributed by a global consortium of academicians and experts from reputed institutions including PAU, Aligarh Muslim University, JamiaMilliaIslamia (New Delhi), Chico University, and San Jose State University, California. It explores a rich array of contemporary topics such as:

  • Artificial Intelligence and Robotics in Agriculture
  • Precision Farming and Climate-Smart Practices
  • Rural Employment and Women Entrepreneurship
  • Branding and Financial Literacy in Agribusiness
  • Food Processing Technologies
  • Cultural Perspectives in Agri-Marketing

With its interdisciplinary and evidence-based approach, the book presents innovative frameworks and strategies aimed at fostering resilient and inclusive agri-food systems. Notably, the application of Hofstede’s cultural theory in food processing and insights into AI-driven agri-tech solutions provide readers with both theoretical depth and practical relevance.

PAU Vice-Chancellor, Dr. Satbir Singh Gosal, congratulated the editorial team and authors for their timely contribution to global agri-education. He noted, “This volume aligns perfectly with PAU’s vision of generating knowledge that is not only academically sound but also socially and technologically impactful. As we move from traditional agriculture towards innovation-driven agribusiness, such initiatives are crucial to guide and empower the next generation of agri-professionals.”

Dr. Gosal added that the publication is a beacon for transition one that bridges classical agricultural models with the demands of a digitally connected and sustainability-focused global economy. He applauded the involvement of young researchers and international faculty, emphasizing the significance of cross-border academic collaboration in shaping the future of agriculture.

Dr. M.I.S. Gill, Dean, Postgraduate Studies, PAU, echoed the sentiment, stating, “PAU is committed to fostering a culture of knowledge sharing. Publications like these are not just academic contributions, but also tools of transformation, driving both community engagement and institutional excellence.”

With its forward-looking vision and global contributors, “Agribusiness 4.0: Globaltech for a Sustainable Future” serves as an invaluable resource for academicians, entrepreneurs, students, and policymakers, offering guidance for building a smarter, sustainable, and more resilient agri-economy in the digital age.

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