The convergence of technology and style was on full display at #TechFashionTour Season 9, where industry leaders, creative visionaries, and fashion influencers gathered to celebrate the future of innovation-driven design. The event, known for redefining the intersection of fashion and tech, saw key personalities from Mahindra & Mahindra showcasing the brand’s evolving identity one that merges cutting-edge design with lifestyle and sustainability.
Among the distinguished guests featured at the event were:
- Ajay Saran Sharma, Senior Vice President and Head of Mahindra India Design Studio
- Neha Anand, Vice President & Head of XUV Brand Portfolio & International Marketing
- Pratap Bose, Chief Design and Creative Officer at Mahindra & Mahindra
- Ramesh Somani, Founder and Chief Editor at Exhibit Group & BBC TopGear India
- Rajesh Jejurikar, Executive Director & CEO, Auto & Farm Division
- Reeti Nageshri, Head of Business Operations and Strategy – Electric SUVs
The event was more than just a glamorous evening it was a bold statement of how innovation and creativity can redefine brand narratives. Mahindra’s design leaders and top strategists stood alongside some of the country’s most influential fashion and media personalities, representing the brand’s commitment to forward-thinking mobility solutions that resonate with younger, tech-savvy audiences.
In a rapidly evolving landscape where automotive innovation meets lifestyle aspirations, Mahindra’s presence at TechFashionTour was symbolic. From sleek electric vehicles to futuristic design language, the brand continues to bridge the gap between technology, sustainability, and customer-centric aesthetics.
Speaking at the event, industry insiders praised Mahindra’s vision in blending form, function, and future-readiness, especially as the auto giant continues to shape India’s electric and premium SUV landscape.
As the evening unfolded with style, performances, and immersive showcases, Tech Fashion Tour Season 9 reaffirmed that the future belongs to those who not only invent but also inspire and Mahindra made sure to stand firmly at that crossroads of tech and transformation.
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