In a remarkable recognition of creativity and impactful marketing within India’s agri-industry, Ratnakar India Ltd. has been awarded the “Most Innovative Marketing Campaign” title at the Agri Business Summit & Awards (ABSA) 2025. The honour celebrates the company’s forward-thinking marketing approach, strong team spirit, and its commitment to driving positive transformation in the agricultural sector.
The award ceremony, organized in collaboration with RAY One Agri Consulting LLP, brought together leading organizations and experts from across the agriculture and agribusiness ecosystem.
Celebrating Creativity and Collaboration
Ratnakar India Ltd. described this achievement as a collective triumph of its team’s creativity, collaboration, and strategic vision. According to the company, the award is not just a recognition of success but a reflection of the innovative mindset that has redefined agricultural marketing in India.
The company’s core philosophy has always been to make agricultural communication more engaging and farmer-focused. Speaking on the occasion, Ashish Joshi, Neha Joshi, and Ashish Shah — key members of Ratnakar India Ltd. — expressed that the recognition will further motivate them to develop more creative, technology-driven, and farmer-centric campaigns in the future.
Redefining Agri Marketing in India
Ratnakar India Ltd. has played a pivotal role in modernizing agricultural marketing practices through a blend of creativity, data-driven insights, and digital engagement. The company’s campaigns have focused on effectively bridging the gap between brands and farmers, ensuring that the right technologies and products reach the right hands.
The company’s marketing innovations have aimed at:
- Delivering accurate information and modern technologies to farmers
- Strengthening the trust between agri brands and the farming community
- Increasing awareness and adoption of advanced agri products and solutions
This approach has not only enhanced the company’s market presence but also established new benchmarks for innovation and engagement in India’s agri-marketing landscape.
Teamwork and Innovation as the Driving Force
In an official statement, the company noted:
“This award is the result of our team’s hard work, creative thinking, and collaborative spirit. We remain committed to pushing boundaries and driving meaningful change across India’s agri-industry.”
The recognition stands as proof that when innovation and teamwork unite, industries evolve — creating lasting impact and value.
Looking forward, Ratnakar India Ltd. announced its plans to launch new marketing campaigns aimed at deepening direct engagement with farmers and making agricultural brands more influential at the grassroots level.
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