Yanmar Agri recently hosted its Global Partners Meeting 2025, welcoming key partners from 17 countries to Japan for two days of collaboration, knowledge exchange, and innovation demonstrations. The event highlighted Yanmar’s commitment to sustainable agriculture and its growing global footprint.
The first day included a visit to the Yanmar Agri Japan Kanto-Koshinetsu Branch office, where participants exchanged insights on sales strategies and after-sales service practices. The group then toured the Agri Solution Center Kanto in Ibaraki Prefecture, a hub for advanced agricultural solutions established in 2021. Attendees explored the latest machinery and Yanmar original products during the Yanmar Agri Solution Fair 2025, enjoying hands-on demonstrations of cutting-edge equipment, including the concept tractor YPV-L, designed with a vision for agriculture in 2035.
The second day featured the main conference at YANMAR TOKYO, opened by Ms. Taeko Yamamoto, CMO of Yanmar Holdings, who emphasized the company’s shift toward customer-centric marketing and the importance of sharing insights across global markets. Mr. Mustafa Kemal Erdogan Shoshi, President of YANMAR AGRIBUSINESS Co., Ltd., reflected on the company’s 2024 achievements and reaffirmed its commitment to expanding global markets, accelerating digital transformation, and delivering customer-driven solutions under the theme: “Crucial Partners for Sustainable Agriculture and Society.”
The meeting concluded with a Tokyo Bay Symphony Cruise, celebrating collaboration and strengthening bonds among partners.
The two-day event underscored the power of partnership and shared vision, with participants leaving inspired by Yanmar’s innovative solutions and dedication to sustainable agriculture. Yanmar Agri looks forward to continuing this journey with its global partners, advancing together toward a future of growth, innovation, and sustainability.
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