Tractor Junction, a leading tractor and rural mobility marketplace, has raised $22 million (₹200 crore) in a new funding round led by Astanor, with additional participation from Info Edge Ventures and Omnivore. The round comprises $17 million in equity and $5.5 million in debt, taking the company’s total capital raised to approximately $28 million, including its $5.7 million seed round in April 2022.
Founded in 2018 by Rajat Gupta, Shivani Gupta, and Animesh Agarwal, Tractor Junction has built a full-stack ecosystem designed to meet the mobility and financing needs of India’s rural communities. The platform integrates technology, on-ground infrastructure, and financial services to simplify tractor buying, selling, and ownership for farmers.
Speaking on the latest investment, Rajat Gupta, CEO and Founder, said, “This investment allows us to accelerate financial inclusion and reduce the cost of rural credit.”
A major catalyst in this growth has been the company’s lending arm, FINJ, launched in January 2024. Since then, Tractor Junction has facilitated more than ₹1,500 crore in loans through a network of 25 lending partners. The company claims its data-driven underwriting model enables farmers to access credit at interest rates up to 30% lower than informal lenders, helping reduce financial risk and improve affordability in rural markets.
The fresh funding is expected to strengthen Tractor Junction’s reach, enhance its financing capabilities, and support further innovation in India’s fast-evolving rural mobility sector.
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